WORT
Brand Brochure
This project focused on creating a brochure for a business or organization. WORT is a listener-sponsored, community radio station based in Madison, Wisconsin. I designed a modern aesthetic for WORT’s brand, remaining rooted in their history and mission. I borrowed inspiration from their logo and current visuals to re-imagine their identity. At the beginnings of WORT in the mid-1970s,
John Ohliger spoke to their future saying,
John Ohliger spoke to their future saying,
“Here’s to “the uns:” unabashed, unafraid, uncensorable, unconventional, uninhibited, unorthodox, unpretentious, unstinting, unsung, untiring, and finally, definitely unique!”
Knowing all of these “uns” to be true to their radio and community presence, I attempted to amplify this curiosity and uniqueness.
