Class Work // Milwaukee Bucks
App design and Ad campaign
I was assigned a project focused on creating a mobile app and advertisement series based on the app in my course on integrated design. My application, for the Milwaukee Bucks, digitalizes collecting player cards. Through special in-person challenges on game days at Fiserv Forum, or scavenger “hunts” around Milwaukee, players are able to collect cards, see game highlights, and connect with other fans. For the advertisements of the app, “The Hunt”, I continued the Bucks’ green and white color palette. I created a tagline, “The Hunt is on. Are you game?”, to emulate the competitive feeling of sports and collecting cards. Further, I designed mock-ups of the in-app platform, featuring image-treated player photos to make unique, collectable cards.
