Got2b
For this project, I was asked to develop a new take on packaging for a product in my house. The goal was to take it in the opposite direction of the existing packaging while maintaining some of the visual presence. After selecting Got2b styling Gel, I chose to look into music aesthetic and poster treatments to apply to the packaging in a way I felt would connect with users of the product. I went wit h bold typography and a rough illustration to show off the holds of each hair product. I revised their existing branding and visuals to combine structural and modern aesthetics.
